Liudmila Zheglova
Product / UI Designer | Creative & Brand Systems
Senior visual and product-focused designer with 10+ years of experience delivering brand systems, product interfaces, and large-scale retail and marketing experiences for global brands, including Nintendo.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Liudmila Zheglova
Product / UI Designer | Creative & Brand Systems
Senior visual and product-focused designer with 10+ years of experience delivering brand systems, product interfaces, and large-scale retail and marketing experiences for global brands, including Nintendo.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Explore my portfolio projects.
Printed materials.
Cover design for a gaming journal, created to mark the global release of Metroid Dread.
Takeover designs for digital platforms, created to celebrate Mario Day.
Platform takeovers - Mario Day.
Digital ad for SoMe and partners webpages.
Diverse graphic design projects created in collaboration with various partner brands.
Designed the full visual identity across exhibition booths, floor layouts, printed materials, digital promotions, and branded merchandise.
Branding for Nintendo presence at ComicCon.
The box design is under development.
Box design and illustrations
Branding / AI-Assisted Design
AI-powered corporate identity for a pizzeria in retro 80s Sci-Fi style.
UX/UI design for E-commerce.
Nintendo Store redesign for mobile and desktop — focused on modern UX patterns and adaptive design.
Global launch campaign.
Developed visual materials for advertising formats, including a landing‑page website, promotional assets for partner platforms, public‑space branding, and event design.
Nintendo retail experience zones.
Designed in-store branded areas for Nintendo product displays and customer interaction. Included custom signage, product stands, print and digital promo materials — all crafted to elevate in-store engagement and drive game and hardware visibility.
UI design for the Console Game (educational project).
Designed intuitive and visually engaging user interfaces tailored for the Nintendo Switch. I draw custom icons and create game assets leveraging AI tools to enhance efficiency.