Liudmila Zheglova
Product / UI Designer | Creative & Brand Systems
Senior multidisciplinary designer with 10+ years of experience creating scalable brand, digital, and retail experiences for global consumer and entertainment brands, including Nintendo.
Specialized in bridging visual design, UX/UI, and brand systems across web platforms, e-commerce, marketing campaigns, and physical environments. Strong experience delivering production-ready design solutions under tight deadlines while maintaining consistency across complex ecosystems.
Experienced in cross-functional collaboration with product, marketing, development, and retail teams. Combines strong visual execution with systems thinking, usability focus, and real-world production expertise.
Specialized in bridging visual design, UX/UI, and brand systems across web platforms, e-commerce, marketing campaigns, and physical environments. Strong experience delivering production-ready design solutions under tight deadlines while maintaining consistency across complex ecosystems.
Experienced in cross-functional collaboration with product, marketing, development, and retail teams. Combines strong visual execution with systems thinking, usability focus, and real-world production expertise.
Liudmila Zheglova
Product / UI Designer | Creative & Brand Systems
Senior multidisciplinary designer with 10+ years of experience creating scalable brand, digital, and retail experiences for global consumer and entertainment brands, including Nintendo.
Specialized in bridging visual design, UX/UI, and brand systems across web platforms, e-commerce, marketing campaigns, and physical environments. Strong experience delivering production-ready design solutions under tight deadlines while maintaining consistency across complex ecosystems.
Experienced in cross-functional collaboration with product, marketing, development, and retail teams. Combines strong visual execution with systems thinking, usability focus, and real-world production expertise.
Specialized in bridging visual design, UX/UI, and brand systems across web platforms, e-commerce, marketing campaigns, and physical environments. Strong experience delivering production-ready design solutions under tight deadlines while maintaining consistency across complex ecosystems.
Experienced in cross-functional collaboration with product, marketing, development, and retail teams. Combines strong visual execution with systems thinking, usability focus, and real-world production expertise.
Explore my portfolio projects.
Printed materials.
Cover design for a gaming journal, created to mark the global release of Metroid Dread.
Takeover designs for digital platforms, created to celebrate Mario Day.
Platform takeovers - Mario Day.
Digital ad for SoMe and partners webpages.
Diverse graphic design projects created in collaboration with various partner brands.
Designed the full visual identity across exhibition booths, floor layouts, printed materials, digital promotions, and branded merchandise.
Branding for Nintendo presence at ComicCon.
The box design is under development.
Box design and illustrations
Branding / AI-Assisted Design
AI-powered corporate identity for a pizzeria in retro 80s Sci-Fi style.
UX/UI design for E-commerce.
Nintendo Store redesign for mobile and desktop — focused on modern UX patterns and adaptive design.
Global launch campaign.
Developed visual materials for advertising formats, including a landing‑page website, promotional assets for partner platforms, public‑space branding, and event design.
Nintendo retail experience zones.
Designed in-store branded areas for Nintendo product displays and customer interaction. Included custom signage, product stands, print and digital promo materials — all crafted to elevate in-store engagement and drive game and hardware visibility.
UI design for the Console Game (educational project).
Designed intuitive and visually engaging user interfaces tailored for the Nintendo Switch. I draw custom icons and create game assets leveraging AI tools to enhance efficiency.