Concept & Design Direction.
The booth was imagined as a walk-through house where every room offered a new experience with the Nintendo Switch. The design emphasized comfort, color, and interaction — from soft home-like lighting to hands-on demos with upcoming titles.
One of the key moments was a real car installation where visitors could sit and play, reinforcing the Switch’s portability. Every detail was crafted to bring Nintendo’s joyful spirit into a real-life space.