As part of the Animal Crossing: New Horizons global release campaign, I work on the creative adaptation and execution of launch materials for the local market. My work spanned both physical and digital environments — including branded event spaces, New Year-themed decor in public markets, e-commerce visuals, and social media ads. The campaign focused on immersion, seasonal charm, and emotional connection with the audience.

This campaign gave me the opportunity to merge brand storytelling with both experiential and digital design. Working on a title as beloved as Animal Crossing demanded precision, creativity, and adaptability. I focused on designing experiences that didn’t just promote a game — they brought its world into the real one.