Nintendo Retail Gaming Zones.
Interactive spaces designed to boost engagement and sales.
  • Role:
    • Designed layouts and visual branding for the zones.
    • Developed custom console stands with built-in security features.
    • Created signage and graphics aligned with Nintendo’s global brand guidelines.
    • Adapted the visual language for various store formats and sizes.
  • Scope:
    Increase brand visibility, encourage product trials, and drive sales.
  • Tools:
    Photoshop, Illustrator, 3Ds Max, 3D printing
  • Project Overview
    I designed and developed Nintendo-branded retail zones for some of the largest electronics stores in the city. These spaces offered visitors the chance to play and explore Nintendo Switch consoles firsthand, try out new and popular game titles, and easily purchase games and accessories.
  • Design Focus
    • Interactive demo stations for hands-on play.
    • Shelving and product displays for physical games and accessories.
    • Custom-built secure stands to protect consoles and games from theft.
    • A consistent Nintendo brand experience across all locations.
  • Final Result.
    Designing these retail zones allowed me to blend environmental design, user experience, and brand storytelling into a functional space that supported Nintendo’s commercial goals. The challenge was to make the zones inviting and exciting for players of all ages while ensuring practicality for retailers.
  • Why It Matters?
    These retail gaming zones significantly improved customer engagement — offering an interactive, hands-on experience that helped convert store visitors into Nintendo players. By pairing a playful, immersive environment with convenient product access, the zones boosted both hardware and software sales.