Liudmila Zheglova
Product / UI Designer | Creative & Brand Systems
Senior visual and product-focused designer with 10+ years of experience delivering brand systems, product interfaces, and large-scale retail and marketing experiences for global brands, including Nintendo.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Liudmila Zheglova
Product / UI Designer | Creative & Brand Systems
Senior visual and product-focused designer with 10+ years of experience delivering brand systems, product interfaces, and large-scale retail and marketing experiences for global brands, including Nintendo.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Strong in structured creative work, design systems, and production-ready delivery across digital, print, and environmental design. Reliable under tight deadlines, comfortable working within complex brand and product ecosystems.
Explore my portfolio projects.
Printed materials.
Cover design for a gaming journal, created to mark the global release of Metroid Dread.
UX/UI design.
Nintendo Store redesign for mobile and desktop — focused on modern UX patterns and responsive design.
Exhibition & Event Design.
Designed the full visual identity across exhibition booths, floor layouts, printed materials, digital promotions, and branded merchandise.
Global launch campaign.
Delivered visuals across multiple ad formats — including static and motion banners, homepage takeovers, and story-sized content — designed to adapt across web, mobile, and social media.
Retail Environment Design.
Designed in-store branded areas for Nintendo product displays and customer interaction. Included custom signage, product stands, print and digital promo materials — all crafted to elevate in-store engagement and drive game and hardware visibility.
UI design for the Console Game.
Designed intuitive and visually engaging user interfaces tailored for the Nintendo Switch. I draw custom icons and create game assets leveraging AI tools to enhance efficiency.
Brands collaborations
A curated collection showcasing diverse graphic design projects created in collaboration with various partner brands.